Rotten Woodworm

So what went wrong with Woodworm?

COW loved the worm logo - and we always liked the gear, almost in spite of the brash and bold marketing. We always thought that the stuff was well made and of a high quality, whether it be bags, clothing or bats...

I did wonder when they started looking at golf. Then last year, we shook our heads in disbelief when we saw the catalogue for the 2008 cricket season. It was never going to work - they'd kept the "cartoon" look on the pads and gloves, but had that ludicrous bat range - designed to confuse your humble retailer and customer, with it's messed up colour / naming scheme and a naff 80's computer vibe. "Yeah - I'll have a bronze mega-byte. Yes, the one with the silver grip. Not the one with the bronze grip ... that's the platinum hard drive." Jeez.

Funnily enough, all the grizzled reps (from Grays, Kookaburra, County etc.) had always maintained that Woodworm wouldn't be around for long. At the time I thought it was sour grapes.

I think it's a shame. They made some decent gear, but made some awful moves! Anyone want one of our Bronze Hard drives?